Techno Aspirations, Apple iPhone, SAMSUNG, Motorola Moto, Secret Codes, price, specifications, Samsung Galaxy, Clone Huawei, Flash File, Google LG Nexus

Can the Curve combat piracy?

Can the Curve combat piracy? - hello friends are you looking for information related to technology? ... if yes ... then you are right to come to blog Techno Aspirations because here we will display information about the latest gadgets or old ones though, well now we will discuss first about Can the Curve combat piracy? as you are looking for, hopefully the information we will convey can answer your question to google, please see.

Articles : Can the Curve combat piracy?
full Link : Can the Curve combat piracy?
Article 3D printing, Article computer games, Article games piracy, Article Nicholas Lovell, Article piracy, Article The Curve,

You can also see our article on:


Can the Curve combat piracy?


I have just finished Nicholas Lovell’s excellent book, The Curve.  He looks at business in the post digital world and suggests that the digital world has reduced the value of many products to close to zero.  This means companies are forced to find ways of offering additional benefits or services at vastly varying price points in order to succeed.

Welcome to “The Curve”.

Put simply, the Curve plots users (x axis) against the amount they are willing to spend (y axis).  There are many people who will not pay anything (Lovell calls them ’freeloaders’) and a few who will pay a lot for a particular experience (‘superfans’).  In the Curve, the majority of profits are made by the few superfans and moving people from freeloaders to superfans is the key to success.

The the key to the Curve is creating wide awareness of your product and generating a stable fan base by giving away good quality digital products for free.  This base of ‘freeloaders’ can then be used to reach the 10% of ‘superfans’ who will pay, in some cases substantially more, for a premium version of the product or an associated service.

Welcome to the Curve
In Lovell’s view, “the real threat is not piracy; it is competition… The challenge of the twenty-first century is this: sharing is easy but finding an audience is hard.”  In his view, “the long battle to fight free content will prove to be pointless… not because the pirates will win but because the competition will start to discover how to use free more effectively.

In the Curve world, piracy is simply a marketing opportunity.   He proposes three linked strategies for building a business in the digital age:
  1. use the web to find customers; 
  2. use data analytics to find the best customers; and 
  3. offer those customers a wide range of value add ons at different price points. 
It may not surprise readers to learn that Lovell’s background is in games.  He runs the successful and respected GAMESbrief blog and is well known as a consultant to the gaming community.  The freemium model has been hugely successful for the games industry, particularly mobile apps.  The gaming world has made a fairly successful transition to free but piracy is still a problem even in app land for precisely the reason Lovell identifies…
3D print your own lemon squeezer?

Clone games split an audience and dilute the number of fans.  Even if your game is free, there is a risk of losing out to another free game which has copied you.  Lovell would probably say that this is a competition rather than a privacy risk but in this case the two are interlinked.  One competitor is making a huge leap over the other by not having to invest the time and effort in creating an original app.   This is a particular issue where the name is so similar that users are clearly confused into downloading the wrong game.

Although the Curve is more relevant to digital products, Lovell does dedicate a chapter to “Make it Yourself”.  As he points out, in the future, what is “digital” will be less certain as 3D printing becomes a more developed technology.  This is nt just a question of Alessi lemon squeezers and Tiffany jewellery (the two examples cited in the book).  For example, printing metal logos, clasps and other distinctive design features and adding them to leather bags, purses etc may become so easy that it is something users can do in the privacy of their own home.

Customising trade marks in a way that looks professional may become commonplace sowing confusion across the marketplace.
There are more barriers protecting the physical world but counting on these barriers always being there may be a mistake and a Curve plus anti counterfeiting policy should offer the best opportunities for success.  Getting ahead of the problem with a strategy to embrace 3D printing is one solution which has been successfully adopted by the likes of Nike.

Lovell convinced me of the value of a curve strategy and that piracy, in some circumstances, can help to create new customers.  However, I remain unconvinced that piracy is not a problem. (Perhaps this is unsurprising given my vocation!)



just so much information about Can the Curve combat piracy?

hopefully the information we provide about Can the Curve combat piracy? can give answer your question to google, and you feel satisfied about this.

you just finished reading the article with the title Can the Curve combat piracy? if you feel this information need to bookmark or share please use link https://faultyaspirations.blogspot.com/2016/10/can-curve-combat-piracy.html do not forget there are many other information in this blog, please visit other page.

Tag : , , , , , ,
Share on Facebook
Share on Twitter
Share on Google+

Related : Can the Curve combat piracy?

12 komentar:

  1. I every time spent my half an hour to read this article and content daily along with a cup of coffee. Your writing style has been amazed me. Thank you so much for this so beautiful post share with us, very great article and keep sharing more updates. case study help - types of expository essays - law assignment help

    BalasHapus
  2. The best way to call is with Amantel. Fast. Reliable. Simple. Sign up and get Calling India, calling Pakistan, calling Ghana, calling Nigeria, calling Ethiopia, calling Bangladesh, calling Nepal, calling Uganda, calling Kenya, etc, Cheap international calls to Pakistan for mobile and landline with premium call quality. Cheap calls worldwide. Easy to Use. +700 000 Happy Customers. Best App to Call Abroad.

    BalasHapus
  3. Nice content! For getting the best SPSS assignment help you can visit our assignment writing website and get assignment writing assistance for all the subjects. Visit and get the best assignment writing help now.

    BalasHapus
  4. If you are looking for best MOBILE APP DEVELOPMENT company then you should think about Actovision. A company having whole lot of experience on app development. Get a quote now!

    BalasHapus
  5. Animation is a bit by bit process which prompts the end result. One of the lesser realized advances is 3D Character modelling, which includes chiseling the vivified character and tweaking it with textures and colors to give it a proper look. It is a significant part of animation process and regularly not given the consideration it is expected.We at The Imagine Studio a 3D character modeling company in India where you get the shape of your imagination. Our professional 3d designers can create any kind of hyper-realistic character model as per your requirements.

    BalasHapus
  6. Nice post. Thanks for the informative post. Are you looking for math assignment help then dont waste your time,We offer you best math assignment help service in very low price.If you get unique and reliable assignment we will provide great team of assignment helper. Connect with us to know more information. Thank you.

    BalasHapus
  7. Uninstall Kaspersky Antivirus: Step-by-Step
    How uninstall Kaspersky Antivirus Completely? KavRemover
    Steps to uninstall Kaspersky Antivirus, is the 3rd most popular Antivirus software in the United States & Largest Used in Russia. But Sometimes user face problem while using it, like Kaspersky stop on scanning, Kaspersky freezes, etc.

    Kaspersky provides a free trial for kaspersky internet security in microsoft windows.
    how to uninstall kaspersky antivirus
    In this post, I will tell you how to fix Kaspersky free Antivirus issues? If you are facing problem in using Kaspersky antivirus or installing the Antivirus or using it on pa, mac, ipone and ipad.

    Then, first uninstall Kaspersky Antivirus and then again install it on your windows or Mac desktop. Kamremover software known for Kaspersky complete removal, it removes Kaspersky antivirus from your desktop completely.

    Control panel is not completely able to remove registry files. So you need to use kavremover to uninstall Kaspersky Antivirus Complete.

    BalasHapus
  8. i able to research greater on the subject? Thanks for posting this article regarding . 안전토토사이트

    BalasHapus
  9. i contend with such facts lots. I used to be on the lookout for this specific statistics for a long term. Thanks and genuine suitable fortune. I'm genuinely loving the subject/design of your blog. Do you ever run into any internet browser compatibility issues? A small variety of my blog visitors have complained about my blog not running efficaciously in explorer however seems first-rate in chrome. Do you have any suggestions to assist restoration this problem? I am in truth gambling reading your well written articles. It looks as if you spend quite some effort and time on your weblog. I've bookmarked it and i am searching beforehand to reading new articles. Keep up the best paintings. I would additionally encourage just about every person to store this internet internet page for any preferred assist to help posted the arrival. I'm clearly playing your net website. You actually have a few outstanding perception and high-quality tales. Your article has piqued pretty a few great hobby. I am capable of see why while you do not forget which you've were given completed one of these accurate interest of creating it interesting. i'm incapable of studying articles on line very frequently, but i’m satisfied i did in recent times. It's miles thoroughly written, and your points are nicely-expressed. I request you warmly, please, don’t ever forestall writing. First-rate put up. I used to be checking continuously this blog and that i’m impressed! Extremely beneficial information especially the very last element i take care of such statistics masses. I was looking for this certain data for a long time. Thanks and pinnacle desirable fortune. 먹튀

    BalasHapus